As I try to complete an assignment on creating a new business model, I begin to think are we running out of ideas? As Pepsi continue to follow one step behind Coca-Cola, I think what does Coca-Cola have that gives them the competitive edge: a more efficient business model, more appealing packaging, more reasonable pricing, more attention grabbing advertisements? Or is it just reputation at this stage?
As I try to brainstorm new ideas for a new business model... I cant help but find some version of every idea has been used already.. though ecomm, mcomm and social media become increasingly popular, they seem to just assist new business models not create them.... Are we running out of fresh, new ideas for innovation?
